About Us

Founded by 3 friends and members at Ultraflex Gym in Leeds, Liquid Strength was an idea that came to life in 2024.

With no great liquid chalk currently on the market, Ollie, Dan and Charlie decided to create a chalk that would benefit athletes across all sports. A high concentrate magnesium carbonate chalk was produced and tested with athletes - "Ice White" before coming to market.

Colourful chalks "Blue Thunder and "Pink Lightening" were then born with all the benefits of Ice White but with coloured twists.

The chalks have been regulated by cosmetic product safety reports and the ingredients are of the highest quality providing grip help when you need it most.

Our products are built with performance in mind. Ultra-fast drying, high strength and enhanced grip are our key focus points.

We're always keen to hear your feedback and what you'd like to see next. Pop us a message and we'd love to chat.

Not built for those without fight.

Ollie, Charlie and Dan