Three friends, one Leeds gym, a better chalk
Liquid Strength started in 2024, dreamed up by three friends and training partners at Ultraflex Gym in Leeds. Frustrated by the lack of a genuinely good liquid chalk on the market, Ollie, Dan and Charlie set out to make one that would work for athletes across every sport.
They began with a high-concentrate magnesium carbonate formula, tested it hard with real athletes, and brought "Ice White" to market. The coloured chalks "Blue Thunder" and "Pink Lightning" followed soon after, carrying all the performance of Ice White with a bit more personality.
Every batch is backed by cosmetic product safety reports and made with the highest-quality ingredients, so you get reliable grip when you need it most. Everything we make comes back to three things: ultra-fast drying, high strength and serious grip. We're always keen to hear your feedback and what you'd like to see next, so come say hello.
Not built for those without fight.